Custom automation for the events industry and beyond.
Custom automation for the events industry and beyond.
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We’re a Seattle-based automation company specializing in the events industry—serving everything from catering and event management to live entertainment, rentals, and floral.
All modern businesses rely on a suite of software products that are central to their operations, but unfortunately many of these systems don't communicate effectively, leaving highly skilled professionals copy and pasting when they could be crafting impactful events.
Our solutions connect platforms to eliminate repetitive tasks, helping event professionals get back to the high value client experience work they love.
Learn more about how automation can save time in your business with a free automation consultation today.
We’re a Seattle-based automation company specializing in the events industry—serving everything from catering and event management to live entertainment, rentals, and floral.
All modern businesses rely on a suite of software products that are central to their operations, but unfortunately many of these systems don't communicate effectively, leaving highly skilled professionals copy and pasting when they could be crafting impactful events.
Our solutions connect platforms to eliminate repetitive tasks, helping event professionals get back to the high value client experience work they love.
Learn more about how automation can save time in your business with a free automation consultation today.
We’re a Seattle-based automation company specializing in the events industry—serving everything from catering and event management to live entertainment, rentals, and floral.
All modern businesses rely on a suite of software products that are central to their operations, but unfortunately many of these systems don't communicate effectively, leaving highly skilled professionals copy and pasting when they could be crafting impactful events.
Our solutions connect platforms to eliminate repetitive tasks, helping event professionals get back to the high value client experience work they love.
Learn more about how automation can save time in your business with a free automation consultation today.
What is Automation?
What is Automation?
Lead Generation
Identify leads and draft tailored reach out emails.
Inquiry Response
Bespoke, timely responses & follow ups.
Proposal Drafting
Custom proposals from sales calls and inquiries.
Expense Tracking
Visually extract line items from receipts/invoices.
Recipe Formatting
Convert handwritten or digital recipes.
Automation is about letting a computer handle the repetitive tasks you do on a daily basis.
For example, our proposal and timeline creation tool saves Tolo Events more than an hour on every proposal, cutting their inquiry response time by 90% and helping them convert more leads.
Whether it's managing your CRM, communicating with your clients, or estimating pricing and timelines, automation can do these things for you.
At Loophole, we build automation solutions that eliminate these repetitive tasks, so you can focus on scaling your business.
About Us
About Us
Archer Lawrence (Co-Founder, CEO)
is an AI automation specialist with 4 years of experience in the event industry. At Foodz Catering, he developed AI tools to automate processes across departments including staffing, bookkeeping, marketing, and office admin. At Loophole he leverages his deep understanding of the events industry and it's unique challenges to develop high impact solutions for clients.
Archer Lawrence (Co-Founder, CEO)
is an AI automation specialist with 4 years of experience in the event industry. At Foodz Catering, he developed AI tools to automate processes across departments including staffing, bookkeeping, marketing, and office admin. At Loophole he leverages his deep understanding of the events industry and it's unique challenges to develop high impact solutions for clients.
Archer Lawrence (Co-Founder, CEO) is an AI automation specialist with 4 years of experience in the event industry. At Foodz Catering, he developed AI tools to automate processes across departments including staffing, bookkeeping, marketing, and office admin. At Loophole he leverages his deep understanding of the events industry and it's unique challenges to develop high impact solutions for clients.
Noah Latsch (Co-Founder, CTO)
is a low-code automation expert with a background in data science, and 4 years of experience working for Linkedin. At Loophole, he develops custom automation software that integrates with the tools businesses already use. His approach prioritizes efficiency, simplicity, and practicality, reducing manual work so businesses can stay focused on what matters most.
Noah Latsch (Co-Founder, CTO)
is a low-code automation expert with a background in data science, and 4 years of experience working for Linkedin. At Loophole, he develops custom automation software that integrates with the tools businesses already use. His approach prioritizes efficiency, simplicity, and practicality, reducing manual work so businesses can stay focused on what matters most.
Noah Latsch (Co-Founder, CTO)
is a low-code automation expert with a background in data science, and 4 years of experience working for Linkedin. At Loophole, he develops custom automation software that integrates with the tools businesses already use. His approach prioritizes efficiency, simplicity, and practicality, reducing manual work so businesses can stay focused on what matters most.
Sean Sakaguchi (CFO)
Former Vice President in Guggenheim Securities Consumer and Retail practice, and previously worked in the Liability Management / Capital Structure Advisory practice.
Mr. Sakaguchi’s experience includes advising companies, sponsors, creditor constituents, and sovereign / municipal governments on M&A, financing, restructuring, liability management, and leveraged finance transactions across a range of industries. Throughout his career, Mr. Sakaguchi has advised clients in connection with over $1.5 billion in M&A transactions, over $1.4 billion of financing transactions, and over $200 billion of restructured liabilities.
Mr. Sakaguchi’s most recent corporate advisory transaction experience includes representing Keurig Dr. Pepper, Kelso (Eagle Foods), California Pizza Kitchen, PhyMed Healthcare Group, and EPIC Midstream. Notable sovereign and municipal advisory roles include representing the State of California (in connection with the PG&E bankruptcy), the Commonwealth of Puerto Rico, Guinea-Bissau (in connection with restructuring bilateral Taiwan Ex-Im debt). Creditor and key stakeholder experience includes advising the First Lien Term Loan Lenders in Claire’s Inc, secured creditors of Seadrill (NADL), and the Ad Hoc Creditors Committee for Venezuela / PDVSA.
Prior to joining Guggenheim in 2018 as part of the firm’s acquisition of Millstein & Co., Mr. Sakaguchi was an analyst at Millstein & Co, a boutique, restructuring-focused investment bank. Mr. Sakaguchi is a graduate of Claremont McKenna College where he received a B.A. in Philosophy, Politics, and Economics; and Economic-Accounting.
Sean Sakaguchi (CFO)
Former Vice President in Guggenheim Securities Consumer and Retail practice, and previously worked in the Liability Management / Capital Structure Advisory practice.
Mr. Sakaguchi’s experience includes advising companies, sponsors, creditor constituents, and sovereign / municipal governments on M&A, financing, restructuring, liability management, and leveraged finance transactions across a range of industries. Throughout his career, Mr. Sakaguchi has advised clients in connection with over $1.5 billion in M&A transactions, over $1.4 billion of financing transactions, and over $200 billion of restructured liabilities.
Mr. Sakaguchi’s most recent corporate advisory transaction experience includes representing Keurig Dr. Pepper, Kelso (Eagle Foods), California Pizza Kitchen, PhyMed Healthcare Group, and EPIC Midstream. Notable sovereign and municipal advisory roles include representing the State of California (in connection with the PG&E bankruptcy), the Commonwealth of Puerto Rico, Guinea-Bissau (in connection with restructuring bilateral Taiwan Ex-Im debt). Creditor and key stakeholder experience includes advising the First Lien Term Loan Lenders in Claire’s Inc, secured creditors of Seadrill (NADL), and the Ad Hoc Creditors Committee for Venezuela / PDVSA.
Prior to joining Guggenheim in 2018 as part of the firm’s acquisition of Millstein & Co., Mr. Sakaguchi was an analyst at Millstein & Co, a boutique, restructuring-focused investment bank. Mr. Sakaguchi is a graduate of Claremont McKenna College where he received a B.A. in Philosophy, Politics, and Economics; and Economic-Accounting.
How AI and Automation Are Transforming Work
How AI and Automation Are Transforming Work
AI automation is about turning time-consuming, repetitive tasks into seamless, hands-off processes using large language models (LLMs)—the technology behind ChatGPT—and low-code tools. At Loophole, we build custom software solutions that streamline business operations by leveraging the distinct advantages of these two technologies. Our expertise lies in developing user-friendly, custom tools that fit the unique workflows of our clients.
Combining LLMs and low-code tools solves two of main challenges found in most workflow bottlenecks: unstructured data and platform integrations. LLMs process unstructured data, such as sales call transcripts or email inquiries, by identifying patterns, extracting relevant information, and generating human-like responses. Meanwhile, low-code automation platforms efficiently connect existing business tools. By integrating these technologies, businesses can automate entire processes end-to-end, ensuring data is structured and flows seamlessly between platforms.
Learn More
How AI and Automation Are Transforming Work
AI automation is about turning time-consuming, repetitive tasks into seamless, hands-off processes using large language models (LLMs)—the technology behind ChatGPT—and low-code tools. At Loophole, we build custom software solutions that streamline business operations by leveraging the distinct advantages of these two technologies. Our expertise lies in developing user-friendly, custom tools that fit the unique workflows of our clients.
Combining LLMs and low-code tools solves two of main challenges found in most workflow bottlenecks: unstructured data and platform integrations. LLMs process unstructured data, such as sales call transcripts or email inquiries, by identifying patterns, extracting relevant information, and generating human-like responses. Meanwhile, low-code automation platforms efficiently connect existing business tools. By integrating these technologies, businesses can automate entire processes end-to-end, ensuring data is structured and flows seamlessly between platforms.
Learn More
© Loophole LLC 2025
archer@loopholeautomation.com